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Key The Ball


Rondale Moore, Marshawn Kneeland, Rudi Johnson, and Kyren Lacy: Mental Health in the NFL and College Football, and a Football Coach’s Perspective.
At 25, I know the pressure in football firsthand. As a football coach, after a dark night of my own mental health struggle, I woke up to the shocking news about Rondale Moore. Players like Marshawn Kneeland in the NFL and Kyren Lacy in the NCAA show that mental health crises are real and urgent. Athletes and coaches are hurting. Culture is failing. We must step up, have real conversations, and create spaces where people are truly seen and supported.

Ashley Cornwell
Feb 227 min read


Good People Who Are Good at What They Do
Throughout my coaching career, one simple standard has guided the way I evaluate opportunities, organizations, and people: good people who are good at what they do. Inspired by a conversation with Coach Todd Bowles, this principle has shaped my leadership philosophy and decision-making. Character and competence are both essential for building strong teams, healthy cultures, and lasting success. When combined, they create an environment where growth, trust, and excellence can

Ashley Cornwell
Jun 224 min read


The Importance of Adaptability in Athletes and Coaches
Adaptability is one of the most valuable traits a coach or athlete can possess. In football, success often belongs not to the most talented, but to those who can adjust when circumstances change. Whether it's modifying a game plan, embracing a new role, overcoming adversity, or finding better ways to develop athletes, adaptability allows individuals and teams to stay focused on their goals while responding effectively to challenges without compromising their standards.

Ashley Cornwell
Jun 94 min read
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